Why You Need a Measurement Strategy
If you ask many learning leaders if they have a learning strategy, you will likely get a positive response. They’ll describe how they do onboarding, new product training, compliance training, management and leadership development, their process for continuous learning and upskilling, their learning technology stack, etc. But if you ask them if they have a measurement strategy, you’ll often get a response usually along the lines of: “We test our people when we need to, we do surveys after all instructor-led courses, and our LMS produces lots of data.” But, do you have a strategy? “Well, no, we don’t exactly have a strategy.”
Unfortunately, many learning professionals see measurement as an afterthought, unless it aligns directly to a compliance or mandated training requirement. It’s something they realize they should be doing more formally, but it’s rarely seen or treated as a top priority.
But the modern learning organization understands that learning and measurement are inseparable. They have evolved to become a data-driven function that can utilize information and insights to partner successfully with their business stakeholders.
Without a clear measurement strategy, you don't have a complete learning strategy.
A modern measurement framework addresses three critical L&D areas of focus:
In future blog posts we will look at each of these in detail, but each area can provide valuable insight and direction for any L&D team.
Operational Efficiency – Do you have operational metrics that continually measure the scope and health of the L&D function?
Learning Effectiveness – Have your learners achieved and maintained mastery in both subject matter and soft skills? Can you prove this using valid measurement instruments? Have you modernized your learning strategies by using measurement as part of the continuous learning process?
Organizational Impact – Can you demonstrate that L&D is not a cost center, but is actually a driver of enterprise performance improvement and growth?
As learning science and learning technologies continue to evolve and advance, dynamic L&D organizations need modern measurement strategies to monitor L&D efficiency, improve learning effectiveness and drive the business value of learning.